Anton Krecic views his coffee as an extension of his Christian belief in the sanctity of life. Seven Weeks Coffee ethically sources blends and supports pro-life causes. The coffee company's mission aligns with Christian advocacy for the unborn.
about 1 month ago
Seven Weeks Coffee, founded by Anton Krecic, integrates Christian pro-life values into its business model by donating 10% of every sale to pro-life pregnancy centers 1. The company's name, "Seven Weeks," symbolizes the size of an unborn child at seven weeks' gestation, which is comparable to a coffee bean, and also signifies the point at which a baby's heartbeat is clearly detectable via ultrasound 1. Since its launch in September 2021, the company announced in July 2025 that it had donated a significant $1 million to over 1,000 pro-life organizations across the United States 1.
Krecic was inspired to found Seven Weeks Coffee after witnessing the critical yet underfunded work of pro-life pregnancy centers 1. These centers, estimated to be around 2,750 nationwide, collectively provided nearly $368 million in free services and material goods in 2022, including ultrasounds, health care, education, diapers, and formula 1. Despite their vital role in supporting pregnant women and new mothers, many centers face financial challenges, relying heavily on donations and volunteers, and have experienced negative rhetoric, political pressure, and vandalism in the wake of the overturning of Roe v. Wade 1.
Seven Weeks Coffee addresses this need through a "partner program," allowing individual pregnancy centers to sign up for unique sales links, ensuring that 10% of purchases made through these links directly benefit their specific center 1. For instance, the Juneau Pregnancy Resource Center in Alaska, which relies on donations for 95% of its expenses, has received several thousand dollars from this partnership, aiding its operations as the sole pregnancy resource center in the remote city 1.
Beyond its financial contributions to pro-life causes, Seven Weeks Coffee emphasizes ethical sourcing, employing a "direct trade" model 1. This approach eliminates middlemen, allowing the company to pay coffee farmers in countries like Ethiopia, Honduras, and Colombia approximately three times more than what fair-trade suppliers typically offer 1. Krecic views this commitment to fair wages and community development for farmers as an extension of the pro-life ethos, asserting that the concept of "pro-life" encompasses treating all human beings with dignity "from conception to natural death" 1.
The company's premium-grade coffee has garnered positive customer reviews, with many praising both the quality of the product and its mission 1. Krecic believes that the company's success demonstrates consumer interest in businesses that align with values, particularly Christian values, proving that for-profit entities can effectively operate with a biblical worldview and make a substantial positive impact 1. He encourages consumers to support local pregnancy centers through donations, volunteering, or by purchasing products from mission-aligned companies like Seven Weeks Coffee 1.
What is the Church's teaching on the dignity of life?
The Catholic Church upholds the dignity of human life from conception to natural death, a teaching rooted in the belief that every person is created in the image and likeness of God. This inherent dignity is not dependent on any human quality, achievement, or condition, but is bestowed by God Himself.
The Catechism of the Catholic Church emphasizes that "man, created in the image of the one God and equally endowed with rational soul, is a person from his first beginning". This means that human life is sacred and inviolable from its very inception. The Church teaches that every human being, regardless of their stage of development, physical or mental condition, or social status, possesses an equal and inalienable dignity.
The Church's teaching on the dignity of life has significant implications for social justice and public policy. It calls for the protection of the most vulnerable members of society, including the unborn, the elderly, the sick, and the disabled. It also advocates for policies that promote the well-being of all people, such as access to healthcare, education, and dignified work.
In essence, the Church's teaching on the dignity of life is a call to recognize and respect the sacredness of every human person, from the moment of conception until natural death, as a reflection of God's own image and likeness . This teaching forms the bedrock of Catholic moral and social doctrine, guiding believers to uphold and defend human life in all circumstances.