Leo XIV: a digital phenomenon and the first Pope influencer. Almost 13 million followers in 72 hours
Pope Leo XIV has quickly gained a massive following on social media platforms like Instagram and X. The Pope's digital presence marks a new strategy for the papacy, embracing modern communication while rooted in tradition. The rapid growth in followers, reaching nearly 13 million on Instagram in just three days, has surprised many. The new social media accounts, with the username @pontifex, are seen as a space for connection and engagement. The Pope's appeal is attributed to a fusion of curiosity, reverence, and a renewed sense of connection.
about 1 month ago
Pope Leo XIV has made a significant entry into the world of social media, amassing nearly 13 million followers on Instagram within 72 hours of creating his account 1. He also launched a new Twitter handle, @pontifex, signaling a fresh approach to digital communication 1. This rapid adoption of social media marks a new era for the papacy, with the Pope embracing platforms like Instagram and X (formerly Twitter) 1.
This digital strategy represents a clear departure from the more cautious and formal approach of Pope Francis 1. Leo XIV's approach is characterized by intentional disruption, including fresh branding and a rapid rollout 1. The timing of the launch, early in his papacy, indicates that communication is a central aspect of his pastoral vision 1.
The choice of the username "@pontifex," Latin for "bridge builder," carries symbolic weight, emphasizing connection in a fragmented world 1. This username underscores that the Pope's social media presence is about the role of the papacy rather than his personal identity 1. It reflects a desire to balance innovation with institutional continuity 1.
The Pope's approach raises questions about how he will use these platforms to engage with the faithful 1. It remains to be seen whether he will directly interact with followers, offer reflections, or adopt a more prophetic or polemical tone 1. This new chapter of digital papacy has the potential to significantly impact the global Church and its followers 1.
The Church adapts evangelization to modern communication technologies.
The Catholic Church recognizes the importance of social media and digital communications for evangelization and fostering community . Church leaders have acknowledged the potential of these platforms to reach a vast audience and to engage individuals, especially young people, who are immersed in digital culture .
The Church sees modern media as indispensable tools for evangelization and for enlightening minds and hearts, contributing to human progress through Christian values . Pope Paul VI stated that the Church must use all available means of social communication to spread the Good News . The Church's presence in the media is considered an important aspect of integrating the Gospel into contemporary culture .
The internet and social media offer direct access to religious resources, overcome distances, and create virtual faith communities . However, these platforms also present challenges, including the risk of encountering false information and illusions . It is essential to approach digital communication with discernment, promoting authentic human relationships and critical thinking .
The Church aims to use new languages and forms of communication to connect with people, while also maintaining a critical perspective . The goal is to promote a humanizing communication that encourages evaluation, discernment, and a sense of community . The Church's communication should offer a prophetic and liberating message, testifying to divine truth and advocating for justice and unity .
Effective evangelization involves understanding and addressing the characteristics of media culture . The Church strives to communicate its message in a way that resonates with contemporary audiences, fostering dialogue and seeking solutions to personal and social challenges .